Report · Updated October 2026
Marketplace Trends & Valuation Report
Understand comparison data and the limits of marketplace asking-price benchmarks.
Current data coverage
- SellMyWeb does not yet publish a representative dataset of completed sale prices. This guide therefore does not claim market-wide median multiples or average deal sizes.
- Public listing prices describe seller expectations. They should not be presented as confirmed transaction prices.
Compare like with like
- Group comparable businesses by business model, currency, revenue, margin, age, and verification coverage.
- Record sample size, date range, missing data, and whether prices are asking prices or completed sales.
- Avoid comparing subscription MRR with one-time revenue, or mixing currencies without a dated conversion method.
Watch business fundamentals
- Review retention, customer concentration, organic versus paid traffic, operating costs, and owner workload.
- Use verified provider data where available and investigate material changes across periods.
- Treat a small sample as descriptive evidence rather than a forecast. Revisit your assumptions during due diligence.
Use these guides as a starting point for your transaction checks. Provider requirements and the facts of each business determine the final handover.
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